PRODUCT DETAILS
Product Highlights:
- Triple Protection System: Protects, strengthens, and nourishes hair before, during, and after coloring.
- Enriched with Hyaluronic Acid: Hydrates hair and scalp for smooth, soft, and radiant results.
- 100% Gray Coverage: Provides complete coverage, even for the most stubborn grays.
- Permanent Results: Delivers vibrant and even hair color that lasts.
- Complete Hair Color Kit: Includes developer, protective color crème, caring shampoo, and deep conditioner to seal cuticles and retain 3X more moisture.
- Inclusive Shade Range: Non-drip, crème formula available in 27 shades for all hair types and textures.
- Award-Winning Formula: Voted by Vogue as The Best Hair Color for Older Women to Tone Down Grays & Revive Shine.
Why Choose Excellence Crème Permanent Hair Color?
This permanent hair dye is designed to deliver 100% gray coverage and vibrant, long-lasting color with a triple-care routine that protects hair at every step of the coloring process. The formula, enriched with Hyaluronic Acid, hydrates and nourishes your hair, leaving behind soft, smooth, and radiant tresses. With 27 flawless shades to suit all hair types and textures, Excellence Crème is your trusted choice for bold, beautiful, and healthy-looking hair.
What It Helps With:
- Gray Hair Coverage: Covers 100% of gray hairs, even the most resistant grays, for a natural look.
- Nourished Hair: Infused with hyaluronic acid to lock in 3X more moisture and improve hair hydration.
- Radiant and Long-Lasting Color: Protects and enhances your hair for rich, vibrant, permanent color.
- Comprehensive Care: The 3-step triple care routine includes a nourishing shampoo and deep conditioner to deliver moisture and seal the cuticles for soft, shiny, and manageable hair.
WHO SHOULD USE IT
WHEN TO USE
Pro Tip: Need to instantly cover your roots between coloring? Try L’Oréal Paris Magic Root Cover Up for quick touch-ups that last until your next shampoo.
HOW TO USE
Step 2: Wearing gloves, mix the creme formula into the developer in the applicator bottle provided. Shake well until thoroughly blended.
Step 3: Apply the mixture to dry, unwashed hair, starting with the roots and use the comb tip applicator to evenly coat hair from root to tip.
Step 4: Leave the product on your hair for the recommended duration, about 30 minutes, following the instructions for your specific shade and needs.
Step 5: Rinse hair and apply the included Caring Shampoo to cleanse and after-color Nourishing Conditioner for softness and shine.
HOW TO CHOOSE YOUR COLOR
- Choose a shade no more than two levels lighter or darker than your current hair color for a natural look.
- For stubborn grays, select shades labeled as “natural” for optimal coverage.
- Use the L’Oréal Paris Virtual Hair Color Try-On Tool to experiment with different shades and find one that works best with your complexion.
INGREDIENTS
What it does: Hyaluronic Acid is a potent hydration-attracting molecule, naturally present in the body, with the power to retain significantly more than its weight in water.
Why it matters: Our Hyaluronic Acid-infused hair coloring system works to seal the hair cuticles down with 3X more moisture* for smoother, conditioned hair and long-lasting color (*versus untreated damaged hair).
Other Ingredients:
1152439 – INGREDIENTS: AQUA / WATER / EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • SODIUM SALICYLATE (F.I.L. D209745/14).
1177657 E – INGREDIENTS: AQUA / WATER / EAU • AMODIMETHICONE • STEARYL ALCOHOL • HYDROXYPROPYL STARCH PHOSPHATE • ISOPROPYL MYRISTATE • BEHENTRIMONIUM CHLORIDE • CETYL ALCOHOL • SODIUM HYALURONATE • PHENOXYETHANOL • ACETIC ACID • PEG-150 DISTEARATE • TRIDECETH-5 • TRIDECETH-6 • TRIDECETH-10 • LINALOOL • BENZYL ALCOHOL • ISOPROPYL ALCOHOL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • CAPRYLYL GLYCOL • GERANYL ACETATE • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • GLYCERIN • PARFUM / FRAGRANCE (F.I.L. T70029912/3).
1206862 – INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • PROPYLENE GLYCOL • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • HEXADIMETHRINE CHLORIDE • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • ETHANOLAMINE • SILICA DIMETHYL SILYLATE • RESORCINOL • p-PHENYLENEDIAMINE • PARFUM / FRAGRANCE • SODIUM METABISULFITE • CARBOMER • ASCORBIC ACID • EDTA • CI 77891 / TITANIUM DIOXIDE • m-AMINOPHENOL • AMYL SALICYLATE • 2,4-DIAMINOPHENOXYETHANOL HCL • THREONINE • PROLINE • HYDROXYBENZOMORPHOLINE • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • DIMETHICONE (F.I.L. T210478/5).
1217017 E – INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • PARFUM / FRAGRANCE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • LINALOOL • HEXYL CINNAMAL • PEG-100 STEARATE • STEARETH-6 • GERANYL ACETATE • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • PHENOXYETHANOL • BENZYL ALCOHOL • SODIUM HYALURONATE • TERPINEOL • FUMARIC ACID • ACETIC ACID (F.I.L. T70045693/2).
CLINICAL RESULTS / CONSUMER STUDY RESULTS
- Provides 100% gray coverage, even on stubborn grays.
- Results in hair retaining up to 3x more moisture compared to untreated, damaged hair.
- Enhances shine, softness, and manageability post-application.
